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How to Find a Columbus SEO Expert

adam@protectionadvertising.com (Adam Kendrick) — Sat, 05 Jun 2021 02:02:04 GMT

There are a lot of things to consider when you are working to grow your company and making sure that your digital marketing such as your website have great visibility. One of the best ways to do that is SEO. SEO stands for search engine optimization and it is a great option as a long-term sustainable marketing channel that can provide a return for your business indefinitely. However, SEO is not as simple as some articles would have you believe. Unless you have a professional working with you to guide strategy and execution, you actually run the risk of creating a negative effect.

Why You Need an SEO Expert in Columbus

SEO is a wide topic that involves many factors both on and off your site. Becoming an SEO expert takes years of knowledge, and ongoing training as Google and Bing change. Additionally, older SEO tactics, often known as black-hat tactics, will mostly hurt your website when assessed by Google spider crawlers. Good SEO requires time and effort to build and a good SEO analyst knows how to review and organize SEO efforts to speed up the process when needed. While you may be thinking about spending the time to become and SEO expert, we have learned that its better business owners invest their time in mastering their business while using an outside SEO expert to manage and optimize their online presence.

How to Find a Columbus SEO Expert

When you are vetting SEO agencies, you want to make sure that they have the expertise needed before agreeing to work with them. Once you have a list of different SEO vendors, you can begin to review them on a few simple metrics. Read their reviews on different sites like Upcity , Clutch and Google. Look for case studies about how past clients have done. Look at how their website ranks compared to other online agencies, if their agency does not rank well don't expert yours to. After you have done that, you should take some time to get to know the team. Clear expectations should be set from the beginning of the partnership.

A great SEO company will be completely open about their practices, deadlines, and the results you should expect to see on your long term investment. A awesome SEO firm in Columbus is not just a firm providing a service, but rather a partner in growing your companies presence online.

If you are looking for a value-focused digital marketing firm in Columbus, contact the Protection Advertising SEO company. As Columbus's top SEO agency, we can help you not only with your SEO needs, but also other digital marketing channels designed to move your business to a new heights.

PROTECTION ADVERTISING A TOP RANKED DIGITAL AGENCY, ACCORDING TO DESIGNRUSH

Wed, 19 May 2021 13:38:37 GMT

Protection Advertising wins another digital marketing award

Protection Advertising LLC has been recognized among the 20 best Digital Marketing Agencies In Ohio in 2021 by DesignRush Marketplace.

DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise.

After evaluating and analyzing our performance with some of our clients in the US, the online platform gave us a spot among the most reputable agencies in Ohio .

Protection Advertising helps protect small businesses from predatory agencies that would deliver lower quality of work at the expense of their clients. We have a value based approach and work to quickly get our clients ranked in Google map listings with high quality links. Our small business marketing system allows us to help generate leads at a cost that can help our clients grow their businesses profitably.

4 Steps to Developing a Digital Marketing Strategy for your Organization

adam@protectionadvertising.com (Adam Kendrick) — Tue, 20 Apr 2021 08:44:28 GMT

Marketing Strategy For Your Westerville Business

Marketing your organization in today’s world can be like understanding exactly how an engine works. When we lift the front hood, the majority of us have no idea what we’re seeing – but that does not me we don’t use our vehicles! The same goes for digital advertising.

Digital marketing is very complicated for the average Westerville business but that is ok. There’s algorithms, analytics, impressions, reach, click prices, open rates, paid media, organic media, web content advertising and marketing, email advertising, associate advertising, social media marketing, influencer marketing, mobile advertising, etc. After that there’s all the online marketing phrases: SEO, SEM, CPM, CPC, CTR, CTA, KPI, ROI. So its ok to be overwhelmed by everything that is out there.

Though elements of digital advertising and marketing have ended up being complicated as well as technical it doesn’t indicate we can’t recognize it, develop a strategy and attack things head on. But how? By taking a look at the larger goal of your organization, you can apply a streamlined, yet efficient technique by following these 4 steps:

1. Establish what’s amazing regarding your service

Your business might be in a tough market, however there’s something regarding what you use and just how you supply it that makes your company different from others. This originality must originate from the point of view of the purchaser and just how it benefits them- so avoid advertising your company’s services or product functions when creating your big picture messaging.

Let’s be honest, today’s buyers have heard all it all.

” We offer 100% complete satisfaction.”

” We have 50 years combined experience.”

” We have state of the art technology.”

While these sound excellent, what purchasers actually appreciate is whether or not your organization can please their personal or business needs as well as at a cost that is within budget. This as well as serving your customers that will certainly become the structure of your advertising and marketing strategy for the Westerville market.

Now that you have actually identified what makes your organization unique it’s time to take the following step.

2. Getting Customers To Your Site

To attract Customer to your service you’ll wish to show your value by means of your social media channels, web site messaging, and also online advertisement platforms such as Facebook or Google ads.

You can target your optimal audience by:

Making use of suitable hashtags in your social networks posts. Having a geo focus is important when you do this.

Including relevant search terms to your site’s messaging. You can do this with local focus blog posts.

Maximizing search engine results by producing online local citations to help your Google My Business listing.

Costumers familiarizing themselves with your organization is vital, so keep creating content for your target market. This content needs to be something that is useful, instructional, and essential.

The “something of value” could can be found in the form of e-newsletters, blogs, video clips, DVDs, webinars, whitepapers, guides, books, printed books, podcasts, audio clips, discounts, vouchers, contests, free gifts, information packages, complimentary samples, networking occasions, symposiums/forums, study groups, complimentary appointments as well as audits, and much more.

Consistently Provide Your Audience Something That Is Belongings, Educational, Pertinent or Emotional- and Also Not Simply Promotional.

Notice that some of the value instances listed above aren’t supplied online, yet rather are met offline, such as a networking event or learning seminar. No matter how, when and also where the value is offered it is very important to bear in mind that the worth provided is constantly for the advantage of the customer. That doesn’t indicate your business will not locate worth in it either. Site visitors give their contact details (and their permission to contact them) in exchange for your value- and that leads us to the next step.

3. Remain Top of Mind

With many diversions grabbing the attention of purchasers today your organization has to remain connected with them. Do not anticipate site visitors and prospects to appear at your door all set to purchase after one reach out, conference or social article. Potential customers require to hear about your business many times prior to doing something about it. Some marketer, mentioning The Guideline of 7, believe it can take a minimum 7 times prior to prospects do something about it to purchase a product and services.

The most reliable approach of contacting people is still email, so gathering their e-mail address must be your top priority. Why email? Though e-mail has been around for forty years as well as we all grumble concerning the amount of emails in our inbox, it’s not disappearing anytime quickly, particularly in our attached, mobile world. Per an Ofcom.org research, over 80% of smartphone users claim their primary phone task is inspecting e-mail.

80% OF PEOPLE SAY THEIR LEADING PHONE TASK IS CHECKING E-MAIL.

So what’s the catch? The catch is your service ought to offer a compelling adequate value to acquire an e-mail address during the sign-up stage of your offer. If site visitors view the worth as too reduced, don’t anticipate individuals turning over their email address.

3. Remain Top of Mind

Here are some of ideas pertaining to email management:

Do not pester customers with communication. The greater regularity of emails supplied the better chance they’ll unsubscribe. Develop a schedule, like once every 2 weeks or monthly.

Concentrate on providing worth within your communication. It’s easy to understand that you’ll have to advertise your product or services periodically, yet your content proportion should consist of a lot more value than promotion.

An effective method to advertise your company is by showcasing what other clients have experienced with your organization, such as reviews as well as case studies.

Constantly supply an option for subscribers to unsubscribe to your marketing campaigns.

Through your consistent outreach, your product or service will create awareness when customers are ready to purchase. Your constant value can sometimes push purchasers to act, particularly if you’re consisting of promos or minimal time uses together with your marketing efforts.

After a customer buys don’t stop adding value. Keep sending valuable insights through email and social media that will help your customers. This will keep you top of mind and can lead to repeat sales and help maximize word of mouth marketing in Westerville Ohio.

4. Generate Word Of Mouth Marketing

After efficiently providing your product or service it’s time to see to it your consumers come back again. This step is important to the wellness, efficiency and profitability of your company. Why? According to the Harvard Company Review it costs 25x more to get a new client than to maintain an existing one.

Additionally, purchasers are pestered day-to-day with marketing, so if you’re not connecting and getting in touch with your clients then your competitors might be. This is why it’s so important to continue providing value, as well as sometimes that value must develop in order to aid your clients be successful. To recognize their transforming needs it’s best to constantly get their insights by implementing active communication methods, including social media monitoring.

The combination of proceeded worth, energetic listening and also customer engagement will certainly build a positive track record with your customers. It’s this credibility that will motivate them to recommend your company to pals, family as well as associates.

This is a lot to do when you are running a company in Westerville. Partnering with an advertising company or expert marketing consultant might be a great alternative, particularly if you have actually restricted time or personnel, yet one of the most important thing is starting.

Free Local SEO Audit For Your Columbus Business

adam@protectionadvertising.com (Adam Kendrick) — Sat, 03 Apr 2021 09:15:04 GMT

Wondering how you are doing in terms of local SEO here in the Columbus market? Well Protection advertising has you

Check your local citations here

How to Use Google Map Listings to Get Roofing Leads

adam@protectionadvertising.com (Adam Kendrick) — Mon, 19 Aug 2019 09:21:23 GMT

One of the easiest ways to get free roofing leads is to have a Google Map Listing. So what is a map listing? Well, when you Google for a roofer on your phone the first thing you see is the paid advertisements at the top. Next, you see a map with three businesses listed below. Those listings are Google map listings, and they show your business information to potential customers. Things like your business name, phone number, address and your businesses Google reviews.

The map listing is designed to show nearby local roofing businesses to potential customers so they can quickly research and contact them for roofing quotes. Typically customers look at the top three listed companies in their area and contact them first if they have good Google reviews listed. Searchers can opt to look at more map listings if they choose but it is much better to be in the top 3 of your roofing search results.

How To Get My Roofing Company At The Top Of Google Maps

The first thing that you do is log in to your google my business listing. If you do not have the listing, you will need to claim the listing. You will then go in and make sure that all of your business information is up to date and accurate. Add GOOD quality photos of your business and make sure the listing is linked to the website that you want to have shown up well in your SEO efforts. Once that is done you will select to verify the business listing. You may be sent a postcard or google my call the number to confirm the business; they change back and forth on that.

Next, you will want to make sure that your roofing business listing is on all of the local directories.

Bing
Yelp
Yext
Moz

By making sure your business is on these listings you will have your business address and website show up all over the internet. So when Google scans the internet, they will trust your business more because they see you are everywhere and have an active presence.

When You Want To Hide Your Roofing Business Address

If your roofing business is based out of your house, what do you do? You do not want your home address to show up all over the internet right? So in your Google and other listings, you can opt to have a service area and hide your home address. This way you can still rank in google maps for roofing, but the world does not have to know where you live!

Adding Pictures To My Google Maps Listing

Earlier I stated to add good photos to your roofing google listing. Why, well because some people think that taking a picture of your dirty truck is something that people want to see. Or a stack of roofing tiles that are in a driveway. That makes someone want to pick your company over the competition. Add photos of recent jobs that you have done, especially if you can do some before and after shots as well. Another one is to have pictures of you and your team. Dressed professionally, by doing this you set yourself apart from the competition. Now, will you work in those uniforms, most likely not if its 120 degrees on a Texas roof.

Keep adding these new photos to your listing and Google will take note and it will help you move up on the map listing. Google loves content and content is king regarding marketing the more quality content you have, the better you will be than your competition.

Roofing Ads on Google Map Listing

You may have noticed a year or so ago that you were able to post ads on Google maps to help you get more roofing leads. For a lot of us in the industry, we saw this as Google just finding new ways to make more money and to keep the smaller guys down. So how do you get your ads to show up in maps? Well, you typically need to have a larger budget to compete with the larger roofing companies that are spending money but its possible for the little guy to play in this area.

First, you need to know how to activate them; you do this by going into the ad extensions for your google roofing campaign. To get there, you will go to the ad section of your ad words campaign. Once in that section, you will see a subsection for extensions. Click on the extensions tab and then add extensions. Once you are there, you will then be able to see all the different ad extensions that you have. Scroll down and look for the location/map extension and sync your Google business listing with your AdWords account. You will then be eligible to have your ads shown in the map listing.

Summary

Long story short, claim your Google map listing. Publish to directories, add photos and respond to reviews.

How long will all this take? Well if you do it right six months to 1 year. That’s right; this takes some time. If you are in a competitive market, it will take a bit longer. But its worth it because these leads are practically free. So do not abandon your other marketing efforts just yet. If you are a small owner-operator type business, in the long run, this may be the only advertising you need. If you are a larger business free roofing leads are free roofing leads.

Thank you for reading my blog, more posts are on the way. Please reach out to me on the contact page if you have any questions or would like me to write about different topics.

Google My Business Reviews For Roofers

adam@protectionadvertising.com (Adam Kendrick) — Mon, 19 Aug 2019 09:18:56 GMT

Before I get into any type of marketing strategy or lead generation topics for roofing companies, there is one thing that I need to address. That is google reviews. You can do all the marketing that you want. At the end of the day if you have a 2-star google rating or worse no reviews (yes this is worse believe it our not.), then your marketing dollars are being wasted.

Why Google Reviews Are Important For You Roofing Business

So how do you get these google reviews and why is google review marketing so important for your business? Google reviews are important for roofing companies because they show that you are not a fly by not roofing company. We all know when big storms come through a town roofing companies pop out of nowhere and take advantage of people.

How do you separate your business from these companies? Google reviews! Yes, you may have been around for 20-30 years, and yes word of mouth marketing for your roofing company helps you stand out. At the end of the day though people are going to go to their phones and Google you. When they do that what are they going to see? Will they see reviews that will make them want to call you from your Google map listing? Or are they going to be looking for another business? Google reviews are really simple, and they are the best word of mouth advertising your roofing company can get.

How do you get Google reviews for a roofing business?

Well, there are many different ways to get Google reviews. There are plenty of companies that sell review generating platforms like Review Buzz, or you can just as for your reviews and save yourself some money.

Now you are saying, Adam, I ask my customers to give my roofing business reviews all the time! They say they will, and they never do! Well, roofing business owner people are lazy, and they forget things. That is why if you want Google reviews you are going to have to put in the work!

One of the ways that I recommend people get Google reviews is by going through their customer lists and finding all of the Gmail accounts that they have. If a past customer has a Gmail account, it means they can quickly leave a review because they have an account with Google. You then send that customer a personalized email, thanking them for choosing your business. If you are a locally owned and operated business you can thank the customer for supporting your local roofing business and in turn supporting their community. I have also had owners put in pictures of their families or of their team to give more of a personal touch to the email. In the email, you will have a link to your Google review page asking them to leave your roofing company a review as it’s a great way to support a local business. So how do you find this link to your Google review page?

Finding the URL to your Google review listing

To see the URL for your Google review listing, you need to Google your roofing business. Search for your specific business and look for your roofing business listing. On desktop it should be on the right-hand side with your businesses name, operating hours, service area and your Google reviews! Scroll down the page until you find a tab that says write a review. Click on the tab, and it will open up a link for you to write a review if you are logged into your Google account. Once you see this screen, copy the URL, and you will send that to your email list.

Creating a Google My Business Listing For Roofing Company

If you Google your roofing company and you do not see a business listing on the right-hand side of your screen that means that you most likely do not have a Google my business listing and you need to create one. All you need to do is Google GMB listing and Google will take you to its GMB page and help you create a free business listing (I will write more about this later as GMB pages are super relevant as well).

Responding to Negative Roofing Google Reviews

So odds are you are going to get a bad review at some point. I have worked with many companies before, and this has always been an end of the world all hands on deck situation. I have heard it all when it comes to handling lousy roofing Google reviews. Just an FYI we cannot call Google and pay them to take it down, Google is not running a racket like Yelp is. Unless it has profanities or is just an all out inappropriate review, odds are it’s not going anywhere. The best way to handle this? Write a well thought out response.

Why take the time to write a response? Because you can turn a bad situation into an opportunity to promote your roofing business. You think the fly by night roofing companies cares enough to respond to negative reviews? No way! Just go in and first acknowledge that the customer had a bad experience. Ask them to contact you right away so you can work with them to improve their experience with your company. Odds are with Roofing CPA you spent $200 to get that customers business and you want to protect the investment that you made, so they come back to you again when they move to their new house. So taking the time to do this is well worth it if your business is playing the long game.

All you need to do to respond is going to the GMB login page and login to your business listing. From there go to the reviews section, and you should be able to see each review and respond to the review from there.

Google Reviews and How they help your Roofing Marketing Strategy

First, the more Google reviews you have, the better chance that you’re Google my business roofing listing in maps will be higher. As google reviews do play a significant role in the local search ranking process. Great Google reviews will also help convince people to call you directly from the map listing or at the very least click your map listing to go to your site. The beautiful part of all of that is that its free!

Google reviews also help with Google Local Services search ads, as reviews are now tied into these ads. Google Local Search ads are what Google Home services ads use to be. Though these ads have not affected the roofing industry yet they will and the more reviews you have, the better prepared you will be.

Google paid search also benefits from this because people will not convert on your ad if they can see that you have terrible reviews. You could be spending tons of money, but without good google reviews, you are going to be looking at a higher roofing cost per lead on AdWords.

Traditional marketing will also benefit because as you raise brand awareness, people will look your company up. As long as you have good reviews, they will continue to research you and your business. Thus they continue down the marketing funnel on their way to becoming a roofing lead for your business.

Google Roofing Review Conclusion

Having good Google reviews is very important for your roofing business. Google reviews in one way or another support your marketing efforts. If you have terrible reviews, the marketing dollars that you are spending to send people to your site may end up being wasted. With great reviews, you can maximize your marketing spend and bring down your cost per lead significantly.

Please comment below with any questions that you may have or go to my contact page to email me directly if you have any questions about Google reviews!